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What if the smartest way to start a business was slowly, quietly—right alongside your real life?

Most people never start.

They think they need more time. More money. A big idea. A perfect plan. The “right moment.” Or some kind of expert status.

But what if you didn’t need any of that?

What if you could build something meaningful without quitting your job or turning your life upside down?

What if you could start small, learn as you go, and build something profitable — right alongside your actual life?

And what if it didn’t feel like a risk… but like something energising, personal — even fun?

That’s the approach I’m testing.

Hi, I’m Jacek (Jack) Iciek

I’m 40. Full-time Precious Metals Trader. Dad to a brilliant, non-verbal 5-year-old named Alexander.

I’m building a Personal Equity Business — low risk, high upside, built for the AI era. It's a second foundation designed to grow with me — not to compete with the life I already have.

It’s for people like you:

  • Busy professionals
  • Hands-on parents
  • Ambitious 40-somethings who want to build something real around full-time work and family life, without the hype or burnout

Over 12 months, I’m running small public experiments to master the skills that actually move the needle:

  • Using AI like a top 1% performer — to save time and make smarter decisions
  • Building simple systems that grow quietly in the background
  • Developing high-agency skills to stay sharp, useful, and adaptable
  • Growing personal equity — so the internet and AI work for you, not against you

No big promises.

No perfect plan.

Just a real-time question:

"Can you build something valuable in your 40s — without sacrificing what matters?"

I’m doing it in public.

And I share everything in my weekly newsletter:

Meaning, Money & Mastery After 40

Weekly stories + experiments from the frontlines of real-life reinvention.

If you’re 40+, ambitious, and ready to build something profitable — and truly yours — this is for you.

It’s free.

It’s human.

It’s for people who want to own their future — not rent it.

You in?

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