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What if the smartest way to start a business was slowly, quietly—right alongside your real life?

Most people never start.

They think they need money. A niche. Some big idea or special skill.

But what if that’s all wrong?

What if you could start a meaningful business without quitting your job or turning your life upside down?

What if you could start small — learn as you go — and build something profitable right alongside your real life?

And what if starting a business didn’t feel like a risk — but like something exciting and fun you can actually enjoy?

That’s my thesis.

And that’s what I’m testing here.

Hi, I’m Jacek (Jack) Iciek

I’m 40. A full-time Precious Metals Trader. And a dad to a 5-year-old boy named Alexander.

I’m building what I call a Personal Equity Business — a model designed to make starting a business doable for busy parents like me.

  • Low risk
  • High upside
  • Built for the AI era

It’s my hedge against the volatile world we live in — and it doesn’t require funding or a big idea to start.

You build it gradually. Through small, honest, curiosity-driven experiments —designed around your interests and the things that make you you.

It’s how business building should feel: slightly out of your comfort zone — but exciting, energising, and full of momentum.

I’m building it in public — and breaking it all down in my weekly newsletter: Meaning, Money & Mastery After 40.

If you’re ambitious, open-minded, and ready to build something profitable — and truly yours — this is for you.

You in?

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