Most people don’t fail because they’re lazy.
They fail because they try to start too big.
So did I.
Over and over.
Until I flipped the script.
Let me explain.
I’ve always wanted to build something online.
Played with ideas for years.
Big ones. Clever ones.
Started many.
Dropped most.
And every time, I blamed myself.
For lack of focus. No consistency. No motivation.
But the truth?
I was stuck in a loop:
- “Think BIG.”
- Plan everything.
- Make it perfect.
- Get overwhelmed.
- Procrastinate.
- Drop it.
- Feel bad.
- Repeat.
But I’m already 39, just about to turn 40, and at this point, I just said: enough.
If I don’t change the approach, I’ll never start anything.
Doing the same thing and expecting a different result?
That’s just plain stupid.
So I flipped the script.
Forget thinking big.
Let’s think tiny.
Just do one small thing online.
See how it feels.
And right around then, I found Tiny Experiments by Anne-Laure Le Cunff.
It made sense instantly.
So I decided to run my own little experiment.
The Real Problem
It had to be online — because I’ve always wanted to start something of my own online but never managed to “launch properly.”
I was always stuck in the same pattern:
🧠 Maximalist Brain: Every idea had to be fully built, ambitious, “perfect.” That mindset? Paralysing.
📅 Planning Fallacy: I’d underestimate how long things would take — then feel frustrated when I fell behind.
🔁 Perfectionism, Overwhelm, Avoidance: Too many ideas. No clear starting point.
The result?
Paralysis. Procrastination.
So the experiment had to be small — deliberately — to avoid those traps.
No Plan. No Clarity. Just a First Step.
I didn’t have a hypothesis.
I didn’t even have a clear goal.
I just had my observation on why I get stuck and I wanted to break the pattern.
I wanted to push myself from learning and theorising… to taking action online.
Just post something simple and short.
Regularly.
Publicly.
No overthinking. No prep.
Just post and see how it feels.
We humans are terrible at predicting what we enjoy or hate.
(Remember choosing your university course vs actually attending uni?)
And when we become better at something, it often starts to feel good.
So instead of guessing, I wanted to try:
- Would I enjoy writing under light pressure?
- Would I dread it?
- Would it feel rewarding or just awkward?
I always thought I loved writing.
But I’d never posted online consistently.
Just wrote for myself.
Or for learning (copywriting, journaling, etc).
Or for work.
Posting publicly, with pressure?
That’s different.
And if I ever wanted a newsletter or blog I had to train that consistency muscle.
Treat it like the gym.
Tiny reps.
Every day.
Even if it hurts a bit in the beginning.
My experiment’s now over and I see it as a little success.
What I’ve Learned
The first LinkedIn post felt pretty weird.
That inner voice kicked in:
“What will people think?”
“Why are you even posting this?”
“Is this even any good?”
Some days, I stared at the screen with zero clue what to write.
And I noticed something:
- The closer I left it to my posting time window (7am or 6pm), the harder it felt
- The post came out weaker
- I’d just throw something together to get it done
- Didn’t feel great
But I stuck with it.
And after a few posts, something shifted.
I started getting ideas throughout the day — randomly.
On the train. In the pub. On a walk with my son.
But I had no system to catch them.
So I created a quick Google Forms → Excel automation to log them in one place.
On my iPhone, it looks like this:
Once I started capturing ideas that way, boom:
- One idea sparked another
- Then another
- And another
That’s when I thought:
“Why not schedule these?”
If I’m in the zone — why waste it?
So I used Buffer to queue posts.
Not because I researched it.
Just because I’d heard of it earlier and wanted something fast and easy to use.
At this stage everything got lighter.
Less pressure.
More momentum.
More joy.
Real-Life Posting
Life kept happening in the meantime.
Shopping. A pint with a mate. A walk with my son.
And I’d think:
“Why not post this?”
“Too random?”
“Screw it. Let’s post.”
That’s how the post about my autistic son and the chocolate cake happened.
I hesitated. Posted it anyway.
And you know what?
It’s still my favourite post.
It got over 400 impressions — shown to more than 500 people — and reached nearly 350 members.
Midway through, after a week of posting, I got invited to the Experimental Leader live event.
It was a massive boost of energy because it happened literally while I was deep down in the guts of my first tiny experiment!
Was it luck? Maybe.
Action creates luck.
Some smart person said that once but for the life of me, I can’t remember who.
And honestly? I can’t be bothered to look it up right now.
It’s 22:42, and I want to hit publish before 23:00.
During these last two weeks also the US bombing of Iran happened.
I thought:
“Do I post about this or stay out of it?”
I posted it anyway — but I wouldn’t do war-related posts again.
It didn’t feel right from the start.
Can always delete, I thought.
But I kept it.
Because I didn’t want any part of the experiment to be gone.
I also missed a few days of posting where the day got really busy for me and I literally didn't manage to do anything else.
And that voice came back talking BS to me:
“You failed. You said 14 days.”
“What if it’s Mon–Fri instead?”
“Let's amend the experiment slightly or maybe cancel?”
That moment gave me clarity on how idiotic the lizard brain can be, and how distorted your inner thoughts become when things don’t go to plan, especially when you’re starting something new.
And if that kind of negative self-talk ever happens to you, just write it down as an observation.
Don’t change anything.
Just keep going with your experiment.
Don't fight the process and started noting down all of your thoughts and use it as a learning experience.
Results
I didn’t post every single day.
But the experiment?
I consider it a success:
- I started gaining momentum.
- Reignited my curiosity — and I could really feel it.
- Gained more confidence to share anything online.
- I now have proof that I actually enjoy writing online.
While writing LinkedIn posts, I naturally started working on my website.
I published three issues of my newsletter in the meantime and it made me feel great.
Posting didn’t just help me show up.
It helped me see patterns, energy, emotions.
Myself.
From the perspective of an observer.
This is how I want to build my Personal Equity Business:
Not with a big launch.
But through tiny, stacked experiments.
Built slowly.
Publicly.
Quietly.
Alongside my real life.
And I hope that with each experiment, I grow a little.
And that by sharing them, at least one person benefits from something I’ve learned and feels inspired to start something new, rather than stay stuck overthinking.
Negatives
I could have tracked the experiment better by journalling each day.I only captured insights at the end — not in the moment.That’s something I can improve with my next experiment.
📊 Some Numbers (Because Why Not)
- 13 posts
- 2,840 impressions total
- Top post: 493 views
- Most personal: 443 views
- Most fun: probably the cake one
- Most “LinkedIn-ish”: none of them 😆
🧠 Key Takeaways
If you’ve ever thought about posting on LinkedIn…
Do it.
You’ll never know until you try.
You can only assume what will happen — but testing gives you data.
If I were to keep going, I’d focus on:
- Real photos, real stories, real pain points
- No performative “I’m smart” posts
- A better idea-logging system and daily tracking of insights
- 1,000 reps to really see what works and what doesn’t
🎯 Task for You
If you’ve ever dreamed of starting something online — building an audience, writing publicly, launching a creative business — and you’ve never done it before, and feel a bit stuck in inaction…
Try this:
👉 Pick one tiny thing you’ve been thinking to do, choose a version 3 times easier
👉 Turn it into a 7-day experiment
👉 Do it publicly — even just a note or a post
👉 Observe what happens
👉 Iterate from there
The goal isn’t to grow super fast.
Or go viral.
Or make piles of money.
The goal is simple:
→ Do you enjoy it?
→ Does it take you to a better headspace?
→ Does it make you feel good?
Observe yourself.
Because if you keep doing something that doesn’t give you good energy — even if you intitially thought it was your “dream” — it’ll burn you out.
It will become a pain.
And you’ll drop it anyway.
Lead with curiosity.
Not big goals.
Test.
Learn.
Adjust.
Make it small enough to start.
And real enough to feel.
What’s one tiny thing you could test this week?
Not a goal. Not a plan.
Just a move.
Try it for 7 days.
See how it feels.
No expectations. Just data.
And who knows — it might unlock something big.
What’s Next
On Sunday, 6th July 2025, I’ll announce my next experiment.
It’ll be something completely different.
Something I’ve struggled with for a long time.
Something I can’t ignore anymore.
That’s the beauty of this process.
One experiment ends — another one begins.
Until then:
- Live happy
- Stay curious
- Keep moving
See you Sunday.
—Jacek 👋